[363963]   
KOTLER, Philip
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. - New Jersey : Prentice-Hall, 1985. - XII, 292 p. ; 24 cm
Descritores: Marketing | Competitividade | Japão
Cota: G.120 KOT*New|ISCTE